RAK Ceramics ACETECH Nov’19 - Where Opportunities were boundless & possibilities were endless!
Earlier this month, RAK Ceramics participated in Asia’s largest and the World’s 3rd largest building materials, architecture and design show, ACETECH in Mumbai, India. Over the years, Acetech has helped create better business networking opportunities amongst decision-makers of procurement companies and suppliers. Presided over by noteworthy personalities such as Architect Hafeez Contractor & Mr. Niranjan Hiranandani, we were elated to have 1200+ footfalls at our booth at the 4-day event. Our booth was designed & conceptualized by Mr. Alessandro Bucci, who also designed the RAK Ceramics booth, at Cersaie in Italy earlier this year. Mr. Anil Beejawat, RAK Ceramics CEO, India, Mr. Marco Borghi, RAK Ceramics DGM Marketing and Communications, UAE, & Mr. Darayus Bacha, RAK Ceramics - General Manager, Marketing and Communications, India and RAK Ceramics’ Leadership Team were present at this 4-day event.
"The RAK Ceramics booth was spread over an area of 4,500 sq.ft. Our exclusive product range included the latest introduction of Maximus Megaslabs and newer ranges in full-body technical tiles. We also displayed high-end sanitaryware that is wall hung, console washbasins, standing pedestal basins and the latest introduction of colored washbasins, called RAK Feeling." - Mr Anil Beejawat CEO RAK Ceramics India
“It has been a part of our strategy, to consistently present our company as a global leading brand. In all the fairs we have participated internationally, we make sure that our message and brand image are reflected consistently and is aligned with our values. Participating in Acetech 2019, we brought the same approach by building up an eye-catching booth that has an international appeal. We are very satisfied that, RAK Ceramics as a global lifestyle solution provider, was clearly visible during the 4 days of such an important event. We are sure that our customers, partners, architects and interior designers appreciated the international look and feel of our integrated solutions: tiles, big slabs and sanitaryware that bring ideas to life” - Mr Marco Borghi, RAK Ceramics’ DGM Marketing and Communications, UAE.
To make this event a grand success, we had about 100 people working on this event all round the clock. It is with their tireless efforts that building the stall from ground zero was made possible. 12 trucks were loaded with 17 tons of materials in each to make this happen. With 11 mock-ups & 8 different tile floorings mounting about 15,000sq.ft of tiles in a 4,500sq.ft.of area, the Team had an intricate job at hand to fabricate and finish the task in a matter of 6 days. Teamwork indeed creates dream work!
"Talking about gigantic tasks, where slabs are 8ft in height, our Team had to mount slabs in mock-ups of 12ft. The challenge was to mount one 4ft slab on an 8ft slab in a matter of hours. Living up to the standards our customers and visitors deserve, the Team was entrusted with the task to cut tiles to perfection. The fabrication was so delicate that there were minute details to bear in mind. For example, cutting the tiles at a 45-degree angle. This included tabletops, kitchen counters, shelves, moving shelves, all made of slabs. Due to the massive structure in height, carpentry was a time-consuming task & so was the cutting of the slab & lighting. This lavish & multifaceted booth was fabricated by Carpediem Events" - Mr Darayus Bacha - GM Marcom - RAK Ceramics India.
RAK Ceramics is proud to have presented products at ACETECH’2019 that are sustainable in every sphere of business. Be it home, business place, commercial place, hotels, interiors or exteriors, we have it all covered. Bringing dreams to reality & choosing nature to be our inspiration, we create room for imagination for our customers. Exactly, what made RAK Ceramics at ACETECH’2019 a grand success!