Sustainability

Leading the Way to Sustainability Through Innovation

At RAK Ceramics, we are driven by a steadfast commitment to making a positive impact on society. Our mission goes beyond manufacturing top-quality products – we strive to build a sustainable society by harnessing our expertise and resources. We are working to improve our environmental stewardship by reducing greenhouse gas emissions, conserving natural resources, and implementing ecofriendly solutions across our entire value chain.

Discover our dedication to bringing about positive change in our environmental, social, and governance objectives by reading on.

Our
sustainability

commitments

At RAK Ceramics, our dedication to creating a sustainable society is at the core of everything we do. We are proud to leverage our products and expertise to make a positive impact, and we invite you to join us on this journey towards a better world.

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Governance & Best Practices

Ethics & Integrity
Corporate Governance & Compliance
Data Protection

Our People and Community

Employee Safety & Wellbeing
Diversity & Inclusion
Emiratisation
Employee Training
Community Investment

Environmental
Impact

Employee Safety & Wellbeing
Diversity & Inclusion
Emiratisation
Employee Training
Community Investment

Responsible Business, Responsible Employer

Employee Safety & Wellbeing
Diversity & Inclusion
Emiratisation
Employee Training
Community Investment

Sustainable and Innovative Products

Our strategic initiatives in providing our customers with sustainable and innovative products and solutions that improve their quality of life centers on the principle of constant change and improvement. Our innovative prowess can be seen in the wide range of products we offer, which spans product types, styles, designs and price points to cater to the varying requirements and preferences of our customers.

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RE-USE

Re-use is a breakthrough collection of porcelain tiles made entirely from 100% pre-consumer recycled materials. Each tile is a testament to our commitment to sustainability, as we repurpose materials from multiple ceramic production processes to create durable, eco-friendly tiling solutions.

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RIMLESS
TECHNOLOGY

Hygienic and easy cleaning
Water saving
Efficient design
Silent flush
No ledges or rim.

5 stars performance
5 stars performance

RAK-ProTeK
ANTIBACTERIAL AND
HYGIENIC GLAZE

RAK-ProTeK is the innovative ceramic glaze developed to protect wash basin, toilets and urinals, to make them more hygienic and easier to clean. RAK-ProTeK, which is baked into the ceramic during firing, results to a smoother surface, unlike standard ceramic with irregular surface.

RAK
MAXXFLUSH

This product enables water saving by allowing users to choose using the full flush or the half flush, with different flushing volumes: 6 Liters for the full and 3 Liters for the half flush. The cisterns can also be adjusted to flush with a reduced full flush volume at 4.5 Liters.

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Raised floors
5 stars performance

RAK JOY

The RAK-Joy wooden furniture collection respects the environment and the life of the furniture itself. All particleboard and MDF used in the construction of this striking furniture collection comes from responsible sources certified, respecting the forests, the people and wildlife who call them home.

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RAK-SANIT
A SAFE CHOICE

It reduces bacterial contamination and contributes to a healthier living and working environment owing to its antibacterial properties given by silver nitrate compounds. RAK-Sanit antibacterial collection of wall and floor tiles features antibacterial technology that is permanently integrated into the tile surface

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5 stars performance
5 stars performance

ORBIT 3Rs

Orbit 3Rs is one of the latest innovations created by RAK Ceramics R&D laboratories which produces sustainable and highperformance tiles that contributes to the reduce, reuse and recycle concept. The tiles are manufactured with up to 95% recycled materials from wastes generated during the manufacturing process of ceramic tiles.

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Raised floors

KLIMA

Klima is a new generation ceramic that, thanks to special materials, is able to resist to cold or warm temperatures according to individual needs and to keep the same temperature as the surrounding environment. 

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KEY Highlights
Ongoing Sustainability Initiatives

100%

Of all our wastewater is treated
and partially used on-site.

-13.2%

Reduction in Energy Intensity
of Sales between 2021-22

~70%

of water consumption across all our manufacturing processes is from recycled water since 2020

10,584

Hours of training completed
by employees in UAE

-17.1%

Reduction in emissions intensity
of sales between 2021-22

35,170.6

Tons CO2e avoided by reducing imports of 256,265 tons of raw materials annually

80%

Of all our packaging is
recycled and/or recyclable

-26.6%

Reduction in volume of waste
generated between 2021-2022

30%

Females
in administrative roles

SUSTAINABLE PACKAGING

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Plastics enriched with renewable wood
Plastic-free packaging
FSC certified corrugated board
Natural glue based on corn or potato starch
Water based ink

SUSTAINABILITY CERTIFICATIONS

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SCS Certified

This certification attests that Reuse by RAK Ceramics is a product crafted from pre-consumer recycled
content originating from tile production processes. It fully complies with the SCS Recycled Content
Standard V7-0, guaranteeing a 100% pre-consumer recycled porcelain content.

5 stars performance

IMPACT SEAL - SILVER TIER


The Impact Seal is the official federal recognition that certifies, measures and reward entities in the UAE with leading Sustainable Impact practices aligned with Environment, Social and Governance criteria, the UN Sustainable Development Goals and national priorities. 

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ECOLABEL PROGRAM

THE CERTIFICATION CONFIRMS THAT THE COMPANY DEMONSTRATES A STRONG COMMITMENT TO ENVIRONMENTAL SUSTAINABILITY AND IMPLEMENTING INNOVATIVE PRACTICES INCLUDING REDUCING THE USE OF ENERGY AND WATER AND MINIMIZING IMPACTS TO AIR AND REDUCING WASTE GENERATION, TO CREATE A GREENER AND MORE SUSTAINABLE FUTURE.

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EMIRATES GBC

RAK Ceramics is a member of the Emirates Green Building Council  an association that promotes sustainable, energy efficient and environmentally friendly building, helping to improve people's quality of life .

As a member, we're excited to collaborate, share insights, and drive innovation towards greener, healthier spaces for all. Together with Emirates Green Building Council, we're poised to make a meaningful impact on the future of construction and design.

5 stars performance

ISO 27001

The information security management system (ISMS) that covers the Information technology operations, digital services and support services such as human resources, administration, sales and marketing department in accordance with statement of applicability version 1.0 dated 15/11/21

FIND OUT MORE ABOUT
OUR SUSTAINABILITY APPROACH