RAK Ceramics at Cersaie 2017
RAK Ceramics unveiled a new range of novelties, inspired by vintage trends and industrial interior design trends from the 1950’s. This Vintage 50 concept focuses on minimalism, stylish shapes, glossy materials, and shining surfaces. In tiles RAK Ceramics presented more than 30 new collections for porcelain tiles, full body porcelain tiles and ceramics, featuring lavish textures and mirroring surfaces, taking inspiration from luxurious materials such as velvet mixed with metals such as brass, or lacquered wood and briar root wood surfaces. Walls will be covered with rich dark colours, contrasted with pastel coloured home appliances.
2018 novelties include a new range of Maximus Mega Slabs for floor and wall applications as well as countertop surfaces, with seven completely new collections, new sizes and thicknesses including 6 mm thickness in the large size of 120x260cm and 14mm thickness in the super-sized 135x305cm for countertop surfaces.
In sanitaryware RAK Ceramics presented a brand-new sanitaryware suite concept called RAK-MORNING which falls under the affordable range.
Complementing its sanitaryware collections, RAK Ceramics also introduced its latest flushing system, RAK-ECOFIX which is an integrated solution for drywall, solid walls or low height applications that also includes a new collection of push plates.
And to retain its philosophy as a complete lifestyle solutions provider RAK Ceramics have also introduced a new range of showertray called RAK-Feeling that is available in more than 130 combinations of colors and sizes with a stone finish to give you a spa like experience at home.
RAK- Joy is one of the new collection under vanity furniture which comes integrated with drop in wash basins and will be available in multiple dimensions and finishes.
Abdallah Massaad, RAK Ceramics’ Group Chief Executive Officer said: “We are delighted to be unveiling our latest collections at Cersaie 2017. Cersaie is hugely important for RAK Ceramics and is one of the most important exhibitions on our product marketing calendar. In the last 12 months, we have worked hard to improve the quality of our sanitaryware range, developing it further to complement our tiles offering, and aligning all of our collections with our new positioning as a complete lifestyle solutions provider. We have always had a positive response from attendees and we expect this year to be no different. Cersaie is a global platform attracting visitors from all over the world.”