CRAFTED FOR LIVING
Crafted for Living is about spaces where beauty meets the rhythm of everyday life. Every detail is made for life’s moments, big and small. Designed to feel effortless, warm, and truly yours. At RAK Ceramics, we create spaces that are beautiful, timeless and made to be lived in.
A TOUCH OF HERITAGE
Discover the timeless wonder of the Sassi di Matera, a remarkable UNESCO World Heritage site made up of ancient cave dwellings that have been continuously inhabited since the Paleolithic era. Archaeological evidence reveals Matera as one of the oldest living settlements on Earth, with traces of human activity dating as far back as 7000 BCE. Over thousands of years, residents carved deeper into the soft limestone,shaping homes directly into the rock and forming the distinctive facades still visible today. Some caves conceal ancient underground churches, complete with hand-carved arches, columns, and domes. Faint yet powerful frescoes, painted by hand, offer glimpses into the sacred past. As the world began to take notice of Matera’s unique charm, restoration efforts transformed many of these caves into homes, boutique hotels, restaurants, cafés, and museumscreating the extraordinary landscape that visitors experience today. The fusion of form, material, and identity in Materagives life to the I Sassi Collection. Inspired by the Sassi of Matera carved from soft calcarenite (a sedimentaryrock shaped over time by water and eroded by wind).
SOFTECH
THE SOFT TRANSITION
SOFTECH is an advanced surface technology developed by Innotech Lab at RAK Ceramics, designed for seamless application in both indoor and outdoor environments. It offers a unique combination of high slip resistance and a soft, tactile feel, delivering a surface that is both functional and pleasant to the touch. Thanks to its anti-reflective properties and slip resistance, SOFTECH ensures maximum performance and safety across a wide range of spaces. Its versatility allows for consistent visual and functional continuity between interior and exterior areas, making it ideal for projects where seamless integration and comfort are key.
SCRATCH GUARD LONG LASTING LOVE
At the heart of this technological leap is the Scratch Guard glazed polished surface: a premium finish engineered for Maximus surfaces. Designed to deliver enhanced scratch resistance without losing its high-gloss sophistication, this surface offers exceptional protection even against deep scratches caused by metal objects. It’s one of the most advanced scratch-guard finishes available for porcelain slabs, making it a top choice for hightraffic, design-driven spaces.
MIX AND MATCH
THE NATURAL GROUNDING ENERGY
When used thoughtfully, lighting can create an enveloping ambiance softening shadows, highlighting textures and drawing attention to natural materials. Choosing a palette inspired by the earth is more than an aesthetic decision; it is a reflection of a broader cultural desire to reconnect with nature and embrace simplicity. The result is a home environment that feels rooted, calm, and inherently human. By mixing and matching materials, colors, and textures that draw from the natural world, spaces gain a timeless quality, inviting, balanced and full of quiet energy.
Discover Our Latest Cersaie Novelties
ALASKA WHITE
ARAGONA LIMESTONE
CALACATTA GOLD LUX
GOLDEN GLINTS
MACCHIA VECCHIA
PIETRA BOURGES
