RAK Ceramics First in the region to Reach over a Billion Square Meters of Tiles
RAK Ceramics, the world’s largest ceramic tiles manufacturing company, announces it has achieved the milestone of having produced enough ceramic tiles to cover a staggering ‘One Billion Square Meters’ since production commenced in 1991. No other ceramics manufacturer has achieved such a production figure in such a short period of time since inception of the company.
The achievement further confirms the company’s continuous record of success which has spanned two decades. The company is today recognised as an innovator and a ‘game changer’ having raised the bar to unmatched levels when it comes to design, production, promotion and unparalleled distribution network spread across over 160 countries.
From humble beginnings the operation in Ras Al Khaimah today comprises state-of-the-art facilities capable of producing 227,000 sq.m. of tiles per days and over 8,500 pieces of bathware. Additional production from RAK Ceramics plants in China, Sudan, Bangladesh, India and Iran pushes the figure to in excess of 360,000 sq.m. per day and 12,000 pieces of bathware. For the last 3 years RAK Ceramics has maintained its status as world’s largest manufacturer of tiles with a global output of 117 million sq.m. per annum.
Abdallah Massaad, CEO of RAK Ceramics said: “We are proud of the outstanding achievement of supplying 1 billion square metres of tiles worldwide within a span of two decades as today RAK Ceramics is recognised as a world-class brand renowned for its quality and innovative products. RAK Ceramics has been a pioneer in ceramics field with its advanced production facilities and R & D that has ensured to tap new tiles segments that was unheard of before by offering innovative products.”
“Our employees have been one of our most valuable assets in achieving global dominance,” says Abdallah Massaad. “As many of them have grown with us from the beginning, their values are in tune with the ambitions of the company and are strongly driven with a passion to excel.”
“This new milestone makes an indelible mark on the industry, cementing our position as a global player, a major force in the ceramics and bath ware industry and an all round game-changer in this sector, we have many more accomplishments to come as we are always keen to achieve the highest ranks.”
RAK Ceramics’ phenomenal success has been an inspiration to not only UAE manufacturing industry but the entire Middle East industry as how a local company can be a major global brand which is well recognized across different parts of the world. RAK Ceramics has been the catalyst to major industrial growth in RAK as its success led to other industries setting up their base in RAK.
This production record has not been achieved at the expense of quality. The finest raw materials are used while standards frequently exceed internationally recognised standards.
All products confirm to the strictest European quality standards, RAK Ceramics have successfully attained ISO 9001 and ISO 14001 to ensure the highest levels of internal quality management systems.
Cutting edge technology contributes to the company’s ability to maintain these standards for such high outputs underpinned by an innovative product range produced revolutionary digital cutting machines.
“This technology has seen RAK Ceramics take the industry to a whole new level of competitiveness and excellence with customers spoilt for choice with the widest range of designs from the sublime to the outrageously imaginative,” adds Abdallah.
Digital printing technology meanwhile results in the production of designs that are more complex and exquisite than ever before, the best European designers, along with the in-house research and development team have helped create a catalogue of over 8000 designs with additions emerging each week.
“This has created exceptional demand for designs and effects that are closer to natural elements such as marble and stone, and the technology is perfect for creating these effects because of its ability to deliver high-definition print quality, while maintaining print consistency by avoiding shade variations, and printing on any surface,” explains Abdallah.
RAK Ceramics’ extensive network of distribution spans the globe with over 160 countries and over the decades has built up a strong relationship with its client due to innovative product range that are customized for each region and these products are backed with exceptional customer service. This has been made possible with a league of loyal employees – the majority of whom have been with the company for over two decades – and who as a result have unrivalled, extensive expertise in the industry and add value to every order.
Truly a SuperBrand- that consistently delivers award-winning brand values – RAK Ceramics recently received its fourth consecutive UAE SuperBrand Award in 2012, In addition the company has been named one of the top four brands in the UAE by Brand Finance Middle East of the UK, Company of the Year by Arabian Business Awards, and has also received the MRM Business Award for manufacturing – the most prestigious manufacturing award in the UAE. The company has also been awarded the Best Brand at 2010 Middle East Business Leaders’ Summit and Awards in Dubai, while also officially being recognised as the world's largest manufacturer of ceramic tiles by Ceramic World Review.
“Reaching this billion meter landmark is just the start of our continuing journey to even greater heights of quality and production,” says Abdallah.
RAK Ceramics offers a complete solution with its diversification into tile adhesives and grouts in a joint-venture with Laticrete International Inc of USA to form Laticrete RAK; joint venture with German-based Kludi to manufacture a range of taps, faucets and other accessories for sanitary-ware products under the brand name Kludi RAK and RAK Porcelain tableware range of products is targeted for high-end hospitality industry. All these subsidiaries contribute to RAK Ceramics brand by offering complete value-added service to clients.
About RAK Ceramics :
RAK Ceramics is a USD 1 billion global conglomerate that supplies to over 160 countries and has been officially recognised as the world’s largest ceramic tile manufacturer with a global production output of 117 million square meters. RAK Ceramics offers a comprehensive product portfolio comprising over 8,000 designs in ceramic tiles, Gres Porcellanato, and several models in bath ware. RAK Ceramics has earned distinctions such as the Best Brand of 2010 and CSR Company of 2011 at Middle East Business Leader’s Summit and Awards and recently the CMO Asia’s Best Brand 2011. The company was also honoured by the Emirates Securities and Commodities Authority (SCA) for complying with good governance and transparency according to best international practices. RAK Ceramics has also maintained its Superbrand status for the third consecutive year and continues to be a global pioneer in the world of ceramics through innovative eco-friendly products such as RAK SLIM, 45x45 Wood Collection, Stone Art Collection and Orion Collection using the latest Nanopix digital printing technology. RAK Ceramics is also the founding member of Emirates Green Building Council, which supports the development of sustainable buildings in the UAE.