Fourth consecutive win for world’s largest ceramics manufacturer

[Ras Al Khaimah, UAE, ]– Consistently delivering accolade-inspiring brand values, RAK Ceramics, the world’s largest ceramic tiles and bathware manufacturing company, has received its fourth consecutive UAE SuperBrand Award 2012, at an awards ceremony organised by the SuperBrand Council - the world's largest independent brand arbiter - at the Al Ras Ballroom, InterContinental Dubai Festival City on the 12th of June 2012.

RAK Ceramics has been consistent in positioning itself as a global ceramics innovator with a brand that is trusted in various regional and international markets. The company continues to be honoured and recognised for decades of excellence and outstanding leadership.

Abdallah Massaad, CEO, RAK Ceramics said: “We hold this honour in high esteem at it represents the values we continue to strive to achieve for our brand as it continues to penetrate the globe. The Superbrand seal of approval is one we wear proudly on our collateral and with each consecutive win, we continue to ask ourselves what more we can do to raise the bar.”

Comprising distinguished personalities in the world of branding, the Superbrand Council continues to pay tribute to established brands worldwide. The organisation is instrumental in producing various publications that feature the world’s Superbrands; in turn holding the honour serves as a powerful endorsement and evidence for existing and potential customers, media, suppliers, investors and employees of a brand's exceptional status.

RAK Ceramics was again recognised for a superb promotional strategy that revolves around supporting high-level events of architects and property developers in one respect. On the other end of the spectrum, the brand is promoted continuously through a broad range of media including radio, trade and popular magazines, outdoor advertising, events sponsorship and through high profile exhibition stands. RAK Ceramics incessantly carries on these innovative approaches in local and regional markets, which allows the company to reach as broad a base of the public as possible and ensures that the brand has distinctive points of values.

RAK Ceramics is consistently recognised for superb brand values, being named one of the top four brands in the UAE by Brand Finance Middle East of the UK, Company of the Year by Arabian Business Awards, and the MRM Business Award for manufacturing – the most prestigious manufacturing award in the UAE. The company has also been awarded the Best Brand at 2010 Middle East Business Leaders Summit and Awards in Dubai, in addition to officially being recognised as the world's largest manufacturer of ceramic tiles by Ceramic World Review.

Abdallah Massaad, concluded: “Our path has been paved with success, as we hold very high the virtue of pursuing all our endeavours to the highest level of excellence and achievement. We accept this honour and move forward with the sentiment to do more with the recognition as we garner worldwide success.”

About RAK Ceramics :

RAK Ceramics is a USD 1 billion global conglomerate that supplies to over 160 countries and has been officially recognised as the world’s largest ceramic tile manufacturer with a global production output of 117 million square meters. RAK Ceramics offers a comprehensive product portfolio comprising over 8,000 designs in ceramic tiles, Gres Porcellanato, and several models in bath ware. RAK Ceramics has earned distinctions such as the Best Brand of 2010 and CSR Company of 2011 at Middle East Business Leader’s Summit and Awards and recently the CMO Asia’s Best Brand 2011. The company was also honoured by the Emirates Securities and Commodities Authority (SCA) for complying with good governance and transparency according to best international practices. RAK Ceramics has also maintained its Superbrand status for the third consecutive year and continues to be a global pioneer in the world of ceramics through innovative eco-friendly products such as RAK SLIM, 45x45 Wood Collection, Stone Art Collection and Orion Collection using the latest Nanopix digital printing technology. RAK Ceramics is also the founding member of Emirates Green Building Council, which supports the development of sustainable buildings in the UAE.