RAK Ceramics presents exclusive collection of tiles and bathware at 2012 Project Lebanon
RAK Ceramics’ premium showcase includes Pizzara and Sandust porcelain tiles; 25x70 tiles range; Junior Tiles Collection and Elegance boutique tiles collection
RAK Ceramics, the world's largest ceramic tiles & bathware manufacturing company, has showcased a premium collection of products during its participation at Project Lebanon, an International Construction and Environmental Technology Trade Exhibition for Lebanon and the Middle East that will be held from June 05 to June 08, 2012 at the Beirut International Exhibition and Leisure Centre. RAK Ceramics exhibited its products at a specially designed 120 square metre stand, where it will be joined by its RAK Ceramics group of companies KLUDI RAK and Elegance Ceramics
RAK Ceramics showcased its premium range of Gres Porcellanto flooring tiles in the form of Pizzara and Sandust; the latest chic tile size of 25x70 ceramic wall tiles and Junior Tiles collection tapping children’s segment Project Lebanon is expected to gather more than 500 companies from across the region, including leading international real estate, engineering and construction firms, as well as suppliers, contractors and traders from Lebanon, Middle East, Europe and Asia, creating a highly conducive environment for networking and generating new business leads.
Abdallah Massaad, CEO RAK Ceramics, said: "Project Lebanon has emerged as a key trade exhibition to drive the expansion plan in Lebanon, which is one of RAK Ceramics top overseas markets in recent years due to the significant construction and real estate growth being witnessed in the country. Project Lebanon event particularly creates a dedicated sales and business networking platform, expediting our efforts to connect with key personalities and potential business partners across Lebanon and in other important regional markets."
Project Lebanon is held every year to promote the construction trade and building industry in Lebanon and across the Middle East. This year's 17th edition of Project Lebanon will feature the best in construction technology, building materials, equipment, and environmental technology.
RAK Ceramics is a USD 1 billion global conglomerate that supplies to over 160 countries and has been officially recognised as the world’s largest ceramic tile manufacturer with a global production output of 117 million square meters. RAK Ceramics offers a comprehensive product portfolio comprising over 8,000 designs in ceramic tiles, Gres Porcellanato, and several models in bath ware. RAK Ceramics has earned distinctions such as the Best Brand of 2010 and CSR Company of 2011 at Middle East Business Leader’s Summit and Awards and recently the CMO Asia’s Best Brand 2011. The company was also honoured by the Emirates Securities and Commodities Authority (SCA) for complying with good governance and transparency according to best international practices. RAK Ceramics has also maintained its Superbrand status for the third consecutive year and continues to be a global pioneer in the world of ceramics through innovative eco-friendly products such as RAK SLIM, 45x45 Wood Collection, Stone Art Collection and Orion Collection using the latest Nanopix digital printing technology. RAK Ceramics is also the founding member of Emirates Green Building Council, which supports the development of sustainable buildings in the UAE.