Pizzara, Quartzite, Yoho Marble and Royal Cremosa are part of the latest designs to headline RAK Ceramics range of tiles

RAK Ceramics, the world's largest ceramic tiles & sanitaryware manufacturing company, has announced that it is showcasing its 2012 range of products, headlined by its Pizzara, Quartzite, Yoho Marble and Royal Cremosa at CEVISAMA 2012, one of Europe's leading international exhibition for ceramic, natural stone and bathroom equipment, that begins today (February 07, 2012) in Valencia, Spain and runs until February 10. RAK Ceramics further revealed that it expects visitors and potential business partners from all over Europe, Latin America and Africa during the exhibition, creating opportunities to generate new business leads and reinforce brand recognition in key markets.

RAK Ceramics' latest range of Pizzara, Quartzite, Yoho Marble and Royal Cremosa are a combination of different patterns of porcelain tiles to give a delightful natural look that blends harmoniously with any surroundings.

Dr. Khater Massaad, CEO, RAK Ceramics said: "RAK Ceramics has a strong presence and is well established brand in Europe. CEVISAMA exemplifies quality and excellence in the global ceramic tile industry and it is imperative for RAK Ceramics to be a part of this exhibition. Moreover, the exhibition attracts the biggest buyers from all over Europe and is likewise a favourite destination of exhibitors and trade visitors from Latin America and the rest of the MENA region, providing a truly global exposure for RAK Ceramics. We will be showcasing our 2012 range of collection which includes the latest porcelain tiles such as Pizzara and Royal Cremosa. RAK Ceramics is optimistic that our participation at CEVISAMA will set a positive tone for our marketing initiatives in the entire 2012" Pizzara and Quartzite are porcelain tiles manufactured using latest digital printing technology to provide distinctively designed floor tiles having natural rustic finish. Pizzara is available in 60x60 cm while Quartzite is available in 30x60 cm size.

Yoho Marble and Royal Cremosa are polished porcelain tiles designed adopting latest digital printing technology that gives marble-like finish which enhances the natural look of both residential and commercial interiors. Yoho Marble and Royal Cremosa are available in size 60x60 cm.

In addition to the above products, Sandust, lapato-finish porcelain floor tiles (30x60 cm); Birchwood, lapato wood-finish porcelain tiles as an alternative to wooden floorings (30x60, 60x60 & 15x60 cm) and the Supreme Collection of polished floor tiles which includes Ridge, Crest and Ornate tile designs. Amongst the wall tiles, the latest innovative tile sizes of 25x70 cm and 20x50 cm range of ceramics will be showcased.

About RAK Ceramics :

RAK Ceramics is a USD 1 billion global conglomerate that supplies to over 150 countries and has been officially recognised as the world’s largest ceramic tile manufacturer with a global production output of 117 million square meters. RAK Ceramics offers a comprehensive product portfolio comprising over 8,000 designs in ceramic tiles, Gres Porcellanato, and several models in bath ware. RAK Ceramics has earned distinctions such as the Best Brand of 2010 and CSR Company of 2011 at Middle East Business Leader’s Summit and Awards and recently the CMO Asia’s Best Brand 2011. The company was also honoured by the Emirates Securities and Commodities Authority (SCA) for complying with good governance and transparency according to best international practices. RAK Ceramics has also maintained its Superbrand status for the third consecutive year and continues to be a global pioneer in the world of ceramics through innovative eco-friendly products such as RAK SLIM, 45x45 Wood Collection, Stone Art Collection and Orion Collection using the latest Nanopix digital printing technology. RAK Ceramics is also the founding member of Emirates Green Building Council, which supports the development of sustainable buildings in the UAE.