RAK Ceramics launches Junior Tiles Collection catering to children’s segment

RAK Ceramics, the world's biggest manufacturer of ceramic tiles and sanitary ware participated at the Big 5 International Building & Construction Show slated for November 21 to 24, 2011 at the Dubai World Trade Centre with an impressive display of cutting-edge products in new sizes such as 25x70 and 20x50 along with latest digital printing technology based tiles.

Commemorating 20 years as a leading product innovator in the ceramic tile industry, RAK Ceramics will be showcasing its latest designs and collections during its participation at the Big 5 Exhibition 2011 in Dubai. RAK Ceramics’ special showcase is designed to reinforce the company’s reputation as a leader in quality and design in the global market.

At the event, RAK Ceramics will be exhibiting its latest “25x70” and “25x50” tile collections as part of the centrepiece attractions of its premium portfolio of ceramic and Gres Porcellanato tile models. These tiles in the new sizes have created a buzz for its slick finish that are enhanced with exquisite tile designs. Ceramic models that will be showcased include the Craft and Charm collections, which offer trendy and classy designs using digital printing technology, catering to cosmopolitan customers, as well as the Linia, Lamina, Stone Art Collection and Interlocking Tiles.

Gres Porcellanato models lined up for exhibition include the Aqaba (30x60), which is influenced by the Jordanian Stone; Aleppo Stone (45x45), which is developed using hi-definition digital printing to give it a rustic stone/lapato finish; and the Bevel Rock (33x50 and 45x45), which offers a bevelled finish that gives a unique texture on the tile, allowing the surface to have an embossed designer look. The company will also launch Sandust (30x60), which designed to reflect the splendour of the Arabian desert and is developed using the Chroma printing technology, and the Techno Rak polished floor tiles (60 x 60 and 1x1m).

Besides the above ranges of products, RAK Ceramics will be launching tiles for children’s segment under the brand Junior Tiles Collection targeting children’s rooms, washrooms, kindergarten schools and kid’s play areas in shopping malls, hospitals etc. Under Junior Tiles Collection, Sweet Apple, Baby Ted, Pug Mark, Cheeky and Bumpy are the series being launched which has generated positive response from children, parents and guardians. With this new segment, RAK Ceramics continues with its innovation and cater to the needs of the market.

RAK Ceramics continues to grow from strength to strength and reaffirms its status as the world’s No.1 ceramic manufacturing company with its innovative range of products.

RAK Ceramics is a USD 1 billion global conglomerate that supplies to over 150 countries and has been officially recognised as the world’s largest ceramic tile manufacturer with a global production output of 117 million square meters. RAK Ceramics offers a comprehensive product portfolio comprising over 8,000 designs in ceramic tiles, Gres Porcellanato, and several models in bath ware. RAK Ceramics has earned distinctions such as the Best Brand of 2010 and CSR Company of 2011 at Middle East Business Leader’s Summit and Awards and recently the CMO Asia’s Best Brand 2011. The company was also honoured by the Emirates Securities and Commodities Authority (SCA) for complying with good governance and transparency according to best international practices. RAK Ceramics has also maintained its Superbrand status for the third consecutive year and continues to be a global pioneer in the world of ceramics through innovative eco-friendly products such as RAK SLIM, 45x45 Wood Collection, Stone Art Collection and Orion Collection using the latest Nanopix digital printing technology. RAK Ceramics is also the founding member of Emirates Green Building Council, which supports the development of sustainable buildings in the UAE.