RAK Ceramics Kick Starts its 2014 Road Shows
Company to showcase its latest collection at multiple Exhibitions in Germany
RAK Ceramics, the world’s largest ceramics manufacturer, has started the New Year with a strategy to expand its European trade fair portfolio. The organisation will be showcasing its latest product line-ups at the Euro Shop Exhibition held in Germany at the mid of February.
Further, RAK Porcelain participated in Ambiente The Show 2014 in Frankfurt, Germany from 7th- 11th February 2014. RAK Porcelain is a subsidiary of RAK Ceramics, which produces 21 million pieces of tableware per year. Known for its durability, RAK Porcelain exquisite fine tableware graces the tables of many of UAE’s top restaurants and is widely used by the leading 5 star chains worldwide. RAK Porcelain showcased its latest tableware collection during the exhibition.
“2013 has been another solid year for RAK Ceramics and we would like to keep momentum going into 2014,” said Mr. Abdallah Massaad, CEO, RAK Ceramics. “We intend to capitalise on this impressive growth by gaining a stronger foothold in markets across the world, with Europe being our prime target. Our participation at the Euro Shop Exhibition will allow us to showcase our 2014 tiles collection designed exclusively for European market, while our presence at Ambiente Fair will give further leverage to position RAK Porcelain as a premium tableware supplier for high-end hospitality industry in Europe” he added.
The Euro Shop Exhibition is amongst world’s leading retail trade fair. Among the new ranges RAK Ceramics will be showcasing its tile collections designed to mimic surfaces found in nature, thereby ensuring environmental protection by conserving natural resources. The collections it will be displaying on its stand include its Concrete Collection (Surface, Cementina and Vietnam), its Stone Art Collection (Sheer Stone), its Metallic Collection (Six Sense and Sparko) and its Wood Art Collection, (Westwood, Carbon Wood, Hemlock, Sequoia, Chip Wood, Yukon and Vintage).
RAK Ceramics has sales and distribution offices in Germany, Italy and UK that allows them to penetrate into European market and position itself as high quality manufacturer of ceramic tiles. Europe accounts to approximately 20% of overall sales revenue.
“RAK Ceramics has built a strong presence over the years in Europe by offering customized product range that are identified by its quality design and innovation,” said Massaad. “A large part of our success is due to the extensive market research we carry out, which informs us about what customers in different parts of the world prefer. We are then able to tailor our offerings according to regional preference – something that allows us to establish a strong presence in new markets quickly,” he added.
RAK Ceramics kick started its road show with its participation at Khartoum International Fair, the most prominent annual trade fair in Sudan. It is its first participation at the exhibition. The organisation will use the event to reveal it’s newly launched regionally-tailored offerings, including the Diano, Onyx, Bianco Vena and Crema Royale tiles from its Gres Porcellanato collection, its Softline, Linia, Endless, Prism and Adalia in its ceramic range and its Opulence, Elena and Infinity sanitaryware models. RAK Ceramics has plant based in Sudan since 2004 and the production unit caters to the markets of Sudan and neighboring African countries.
The Euro Shop Exhibition takes place in Dusseldorf, Germany from February 16-20th, 2014, with the Khartoum International Fair running from January 25th to February 5th. The two events are being added to RAK Ceramics portfolio of global exhibitions, which currently includes the major fairs such as Cersaie Exhibition held in Bologna, Italy; the UAE’s Big 5; and Saudi Arabia’s Saudi Build Exhibition.