RAK Ceramics Scoops Website Golden Prize at 7th UAE Excellence Awards

RAK Ceramics Scoops Website Golden Prize at 7th UAE Excellence Awards

World’s largest ceramics manufacturer collect prestigious accolade

RAK Ceramics, the world’s largest ceramics manufacturer, has scooped the Golden Prize for Best Official Website in the Industrial category at the 7th UAE Excellence Awards, which took place at the Al Bustan Rotana Hotel, Dubai, on the evening of October 21st.

“RAK Ceramics has been able to maintain its market leading position in the global ceramics industry with the cutting edge information technology it employs on a daily basis has played a key role in catering to its customers worldwide,” said Mr. Abdallah Massaad, CEO, RAK Ceramics. “This award acknowledges our advances in website design and functionality which is a reflection of our ever-evolving digital marketing strategy,” he added.

The UAE Excellence Awards recognises pre-eminence in web design, development and web ownership skills, with the annual occasion used as a platform to show case the creativity of websites in the United Arab Emirates. At this year’s ceremony, RAK Ceramics scooped the Golden Prize in the Industrial category for best website concept, creativity, navigation, content, aesthetics and interactivity. The judges were impressed by the company’s recent website revamp that has seen the site become more user-friendly, visually-appealing, offering greater ease of navigation and advanced technical features.”

“RAK Ceramics has pushed the developmental curve with its recent website offering, which now contains a greater degree of relevant technical information, with user-friendly navigation features. The website has a unique special ‘Recommended Concept ‘sub link, which has pre-designed interior options for living room, bathroom, kitchen and exteriors using our latest tiles” said Mr. Abdulla Mahmood, General Manager- Marketing and Corporate Communications, RAK Ceramics. “Further the website has interactive tools and further provides value-added services to customer catering to our evolving digital age” added

RAK Ceramics’ website caters to its customers from over 160 countries and generates daily hits of over 150,000 on its portal, making it an interactive tool by allowing visitors to ask queries and recommendations if any. Using its extensive website as a basic platform, RAK Ceramics introduced a separate Mobile website, catering to smart phone users. The RAK Mobile Web has become extremely handy for mobile customers that are searching for quick information about RAK Ceramics’ products.

One of the recent highlights of RAK Ceramics’ digital marketing upgrade is the recent launch of RAK Smart design application, which is an invaluable aid for interior design project that allows user to customize their tiling solution with its advanced technology. It allows customers to access to a library of RAK Ceramics’ exquisite collection and pre-sets at their very finger tips.

RAK Ceramics has been reaching out to the new-age customers through various social media channels where it has already developed substantial followers on Facebook, Twitter, Linkedin and Youtube links.

RAK Ceramics continues to set benchmark in ceramics industry with continuous upgradation of information technology with the implementation of the advanced SAP ERP software solutions.

RAK Ceramics’ status as the largest ceramics manufacturer comes from its global production figures of 117 million square metres of ceramic and porcelain tiles and 20 million pieces of tableware produced each year. The combined amount accounts for around USD 1 billion in global sales. In 2012, the company achieved the milestone figures of supplying 1 billion square metres of tiles and 50 million pieces of bathware worldwide.

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