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 R.A.K Ceramics has been awarded the
"Arabian Business" Company of the Year Award for the year 2004
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R.A.K Ceramics, the Ras Al Khaimah headquartered ceramic multinational was chosen as the winner of the Arabian Business Company of the Year Award for the year 2004. Dr. Khater Massaad, Chief Executive Officer of R.A.K. Ceramics received the award in the presence of his Highness Sheikh Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and UAE Defence Minister.
This year's prestigious award ceremony was held at the Joharah Ballroom, at the Madinat Jumeirah on October 4, 2004.
The Awards are organized by "Arabian Business" magazine; and are renowned as the most valued recognition of success in business innovation across the Middle East. The Arabian Business Achievement Awards are presented in the presence of and under the Patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and UAE Minister of Defence. "Arabian Business" magazine is published by ITP ( The Information & Technology Publishing Co. Ltd ), a world wide publishing house of repute. ITP is the largest business and consumer magazine publisher in the Middle East, with a wide range of market-leading titles covering almost all major areas of interest.
R.A.K. Ceramics
R.A.K CERAMICS is a public shareholding company with H.H. Sheikh Saud Bin Saqr Al Qasimi, the Crown Prince & Deputy Ruler of Ras Al Khaimah as the Chairman and Dr. Khater Massaad as the Chief Executive Officer. Their vision backed by solid perseverance was to set up a successful ceramic tile and sanitaryware manufacturing Company that would meet world standards for quality and beauty. What first started production in 1991 has over the past decade progressed with giant strides to be a world class organisation, and a Company which is now reckoned as amongst the top most ceramic manufacturing organisations in the world. Besides all this, R.A.K Ceramics stands out as a shining example to the manufacturing sector of the entire Middle East as to how a local company can progress to be a multinational in true sense in such a short time.
R.A.K Ceramics has a worldwide annual turnover of over USD 500 million. The Ras Al Khaimah plants alone currently produce over 130,000 Sq. Mt. of tiles PER DAY and over 7000 pieces of sanitaryware PER DAY. In addition considering the overseas plants in China, Sudan & Bangladesh, the current global production is 170,000 sq.mt. per day; and by 2005 when R.A.K Ceramics' expansion programmes at Ras Al Khaimah, and new plants in India and Iran are commissioned, - R.A.K Ceramics will be producing over 300,000 sq.mt.of tiles per day, making it one of the largest multinational company in the world manufacturing ceramic, porcelain and sanitaryware.
R.A.K Ceramics exports to over 135 countries. It sells actively in the most competitive European countries, and also in USA & Canada & most of the developed nations of the world where quality, delivery schedule and service is crucial for success.
Experts consider the following reasons as to why R.A.K Ceramics made such great strides in a very short time in the industrial world :
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An extremely determined effort to create a world class company, with a great investment in technology, with a techno- manager at its helm, Dr. Khater Massaad. |
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A determined effort to think beyond the lucrative UAE / GCC market as its only market. |
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A very aggressive approach in entering and capturing regional and overseas markets
with a focus on some of the largest markets of the world, though the most toughest. |
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Not restricting its vision to manufacturing in the region, but to go far into foreign lands to set up
manufacturing locations. |
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Reinvesting a large portion of profits back into technical up-gradation on a regular basis. |
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R.A.K Ceramics developed a massive capacity for manufacturing to supply huge quantities for major projects and major big box retailers . A capacity to manufacture over 300, 000 sq.mt. globally per day by end 2005 is in the pipeline. |
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The strength of R.A.K Ceramics has been the speed with which it innovated itself to meet market expectations with new designs & products catered to the various world markets. R.A.K Ceramics has created the largest and most exclusive range of models in the ceramic world with new models offered every month, appealing to all market segments such as interior designers & architects; engineers, major retail chains, corporates, do-it-yourself retailers & home owners; all keeping in mind of course, the end user across the world. |
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