Ras Al Khaimah, September 2015 – RAK Ceramics P.S.C. (Ticker: RAKCEC: Abu Dhabi), one of the world’s largest hi-tech manufacturers of lifestyle ceramics solutions, will be showcasing a wide range of tiles and sanitaryware at Cersaie 2015 in Bologna, Italy later this month. The exhibition takes place from 28th September to 2nd October and expects to attract over 100,000 visitors from 153 different countries.

An extremely high profile exhibition, Cersaie is a must attend for manufacturers, buyers, designers and architects in the ceramics industry, and is an important date on the RAK Ceramics calendar, with the company having a strong presence there every year for the last 6 years.

Commenting on the company’s participation, Abdallah Massaad, CEO of RAK Ceramics said: “Cersaie is hugely important for RAK Ceramics and is one of the most important exhibitions for our product categories. We have always had a positive response from attendees and we expect this year to be no different. Cersaie is a global platform attracting visitors from all over the world. It also enables us to showcase our products to our customers in the European Market, which has become an increasingly important market for us.”

“Earlier in the year we strengthened our European team as part of our ongoing Value Creation Plan. The team are now working to accelerate growth initiatives for our European business in cooperation with our existing Joint Venture partners.” He added.

RAK Ceramics will have two dedicated stands at the exhibition; one for tiles, measuring 244 square metres and one for sanitaryware, measuring 200 square metres. In tiles, the stand will focus on the enormous and majestic Maximus Mega Slab – the latest in extra-large format slabs produced using SACMI Continua+ technology. RAK Ceramics is one of the first manufacturers in the world to have installed Continua+ and the only manufacturer in the GCC to be producing such large format sizes. Available in 4 gigantic sizes (135x305cm, 120x240cm, 120x120cm and 29x240cm) and 3 thicknesses (14.5mm, 12.5mm and 6mm), RAK Ceramics will be showcasing a range of Maximus Mega Slab collections at Cersaie.

RAK Ceramics will also be showcasing new models in Gres Porcelain including its Wood, Marble, Stone and Cement collections. And in Ceramic Tiles, the company is excited to be launching the largest sizes available in the region (40x120cm, 30x100cm and 40x80cm).

In sanitaryware the stand will focus on bathware from its Resort, Harmony and Opulence ranges as well as launching a collection of complementary accessories including cabinets, cisterns, seat covers with integrated bidets and urinal accessories.