RAK Ceramics is around USD 1 billion global conglomerate that supplies to over 160 countries and has been officially recognised as the world’s largest ceramics manufacturer with a global annual production output of 117 million square meters of ceramic and porcelain tiles, 4.6 million pieces of bathware and 24 million pieces of tableware. The Ras Al Khaimah-based public-listed company was established in 1991 by H.H. Sheikh Saud Bin Saqr Al Qasimi, Ruler of Ras Al Khaimah and UAE’s Supreme Council Member who had the vision of making the company into world-class organisation and H.H. Sheikh Mohammed Bin Saud Al Qasimi, Crown Prince of Ras Al Khaimah and the Chairman of RAK Ceramics has been directing the company towards global competitiveness.
Abdallah Massaad, CEO of RAK Ceramics is currently leading the company strategically to position RAK Ceramics as a premium international brand known for its innovative product range through technological advancement and high-quality production.
Specializing in high-quality ceramic wall and floor tiles, Gres Porcellanato, and sanitary ware, RAK Ceramics uses more than 8,000 production models, with new designs added almost every week to its portfolio. Tiles are manufactured in a variety of sizes, from 10 cm x 10 cm up to 125 cm x 185 cm, the widest range offered in the ceramic field.
RAK Ceramics is the world’s first company to launch Luminous, the wonder tile that glows in the dark and the Antimicrobial, a super specialty tile for the hospitality industry. The company's creations include the high-valued brand "Elegance Ceramics" and it continues to be a global pioneer in the world of ceramics through innovative eco-friendly products such as RAK SLIM, Stone Art Collection, Orion Collection and Wood Art Collection using the latest Nanopix digital printing technology. It has also launched its trendy tiles in unique sizes of 25x70 and 20x50 appealing to the urban consumers. Further it has tapped children tiles segment with the launch of Junior Tiles Collection.
The global production of tiles exceeds 360,000 sq.m. and 12,000 pieces of sanitary ware per day from its 10 state-of-the-art plants in UAE and 1 plant each in China, Sudan, Bangladesh, India and Iran. RAK Ceramics manages around 7,000 employees in UAE and 14,000 employees worldwide and currently exports to more than 160 countries, which is a testimony to its excellent reputation worldwide. RAK Ceramics has recently achieved the status of supplying 1 billion sq.m. of tiles and 50 million pieces of bathware worldwide and it is the fastest ceramics manufacturer to achieve the milestone since its inception within two decades.
RAK Ceramics is a ISO 9001 : 2008 & ISO 14001 : 2004 certified organisation. In 2007, it was given an AA rating and was ranked among the top four brands in the UAE by UK-based Brand Finance Middle East. RAK Ceramics was also recognised as Company of the Year in 2004 by the Arabian Business Awards and bestowed the MRM Business Award for Manufacturing, the highest manufacturing award of the UAE.
RAK Ceramics won the Innovation Award for its revolutionary RAK Slim tile at Kingfisher Supplier’s Awards in Hong Kong in 2010. RAK Ceramics has won Asia’s Best Brand and Best Employer in 2011 and 2012 respectively, and Brand Excellence Award in 2013 at CMO Asia Awards organized by US-based CMO Council that recognizes excellence in branding and marketing. RAK Ceramics won the Best Innovative Company at Asian Quality Leadership Awards 2012 in Dubai. RAK Ceramics retained its Superbrand status for the last 5 consecutive years in the region.
RAK Ceramics was also honoured with the Best Brand Award and CSR Company Award during the Middle East Business Leaders Summit and Awards, Dubai in 2010 and 2011 respectively, which recognises decades of business excellence. RAK Ceramics has been named Asia’s Most Promising Brand Award at Asia’s Most Promising Brand & Leader’s Summit 2013 in Dubai and received Market Leadership Award at Asian Leadership Awards 2013.
RAK Ceramics is the founding member of Emirates Green Building Council, which supports the development of sustainable buildings in the UAE. The UAE Ministry of Environment and Water (MOEW) awarded the company with the Environmental Performance Certificate (EPC) in recognition of its successful efforts to comply with environmental protection standards and regulations. RAK Ceramics was also honoured by the Emirates Securities and Commodities Authority (ESCA) for complying with good governance and transparency according to best international practices.
RAK Ceramics has produced its first Sustainability Report as per GRI framework which describes about the company’s transparency, corporate governance and CSR initiatives that play a significant role in contributing to the economy, society and environment. RAK Ceramics is the first ceramics manufacturing company in the region to produce GRI-based sustainability report.
RAK Ceramics offers a complete solution with its diversification into tile adhesives and grouts in a joint-venture with Laticrete International Inc of USA to form Laticrete RAK; a joint venture with German-based Kludi to manufacture a range of taps, faucets and other accessories for sanitary-ware products under the brand name Kludi RAK; eco-friendly paints under the brand RAK Paints and RAK Porcelain, the tableware range of products targeted at high-end hospitality industry. All these subsidiaries contribute to RAK Ceramics brand by offering complete value-added service to clients.