RAK Ceramics
Ceramic Tiles, Gres Porcellanato & Bathware
World’s No. 1 Ceramic Manufacturing Company
Company Profile
RAK Ceramics is currently the world’s largest manufacturer of ceramic and porcelain tiles with annual production output of 117 million sq.m. accounting to around $ 1 billion global sales annually. The Ras Al Khaimah-based company currently was established in 1991 by H.H. Sheikh Saud Bin Saqr Al Qasimi, the ruler of Ras Al Khaimah and Dr. Khater Massaad, CEO, who directed the company towards global competitiveness, technological advancement, and high-quality production.
Specializing in high-quality ceramic wall and floor tiles, Gres Porcellanato, and sanitary ware, RAK Ceramics uses more than 8,000 production models, with new designs added almost every week to its product portfolio. Tiles are manufactured in a variety of sizes, from 10 cm x 10 cm up to 125 cm x 185 cm, the widest range offered in the ceramic field.
The global production of tiles exceeds 360,000 sqm and 12,000 pieces of sanitary ware per day from its state-of-the-art plants in UAE, China, Sudan, Bangladesh, India and Iran.
RAK Ceramics manages over 15,000 employees worldwide and currently exports to more than 150 countries, which is a testimony to its excellent reputation worldwide.
RAK Ceramics is a ISO 9001: 2008 & ISO 14001: 2004 certified organisation. In 2007, it was given an AA rating and was ranked among the top four brands in the UAE by UK-based Brand Finance Middle East. RAK Ceramics was also recognised as Company of the Year in 2004 by the Arabian Business Awards and bestowed the MRM Business Award for Manufacturing, the highest manufacturing award of the UAE, by the Dubai Chamber of Commerce and Industry. RAK Ceramics has been awarded the Superbrands status in 2009, 2010 and 2011. RAK Ceramics has also won Asia’s Best Brand and Asia’s Best Employer Brand at CMO Asia Awards organized by US-based CMO Council that recognizes excellence in branding and marketing.
Products
Specialising in high-quality ceramic wall and floor tiles, Gres Porcellanato, and bathware, the ceramics specialist has developed a wide range of top-quality products and exquisite designs over the years. Accordingly, the RAK crest is now being increasingly taken as an assurance of good value for money in ceramics markets worldwide. As it continues to set new benchmarks, RAK Ceramics now rivals major Italian and Spanish manufacturers in terms of quality and aesthetic standards in all market segments.
RAK Ceramics uses more than 8000 production models, with new designs added almost every week to its product portfolio. Tiles are manufactured in a variety of sizes, from 10 cm x 10 cm up to 125 cm x 185 cm, the widest range offered in the ceramic field. Also, the 125 x 185 cm Gres Porcellanato slab, the largest of its kind in the world. Exquisite vanity tops are also manufactured from these slabs as well as Exclusive Water Jet Designs.
Innovative Technology
RAK Ceramics introduced new technologies such as Roto Printing, Double Charge, Granitech, Technoslate and Twin Press to consistently add innovative technologies and techniques to its ever-growing product portfolio, helping it sustain its rapid growth. It has adopted the latest digital printing technology that allows producing exquisite tile designs with detailed finishes. It was one of the industry pioneers in integrating the PH 7200 Press into the production line to create slabs and large format tiles for multiple applications such as vanity tops, steps, and facades, which before were solely based on natural stone. The company has thus been able to produce very realistic machine-made products.
RAK Ceramics is the first company to launch Luminous, Golden and Silver Glazed tiles in the world. In addition, it became the first company in the world to launch RAK Antimicrobial, a super specialty tile for the hospital industry.
The company's latest creations include the recently launched "Elegance Ceramics" and "RAK SLIM." Elegance Ceramics is a high-fashion brand that caters to the needs and modern demands of a high-value niche market. RAK Ceramics has accordingly opened exclusive Elegance Ceramics Boutiques in Dubai, Abu Dhabi and Ras Al Khaimah to complement the RAK Ceramics showrooms, providing an extensive array of concept designs created by leading Italian designers.
RAK SLIM is a new brand of 4.5-millimetre thick tile that sets a new industry benchmark in thickness, strength, cost and ease of use. The new product line has a minimum breaking strength of 700 N and a minimum modulus of rupture of 40 N/mm2, which are unprecedented for thin-size tiles in the market. Furthermore, RAK SLIM cuts down almost half of the weight of conventional tiling, resulting in a significant reduction of dead load on building structures and subsequently reduced structure costs.
Global Production and Distribution Facilities
The state-of-the-art Ras Al Khaimah plants produces approximately 227,000 sq.m. of tiles per day and over 8,500 pieces of bathware. The global production of tiles exceeds 360,000 sq.m. and 12,000 pieces of bathware per day from its fully-equipped plants in China, Sudan, Bangladesh, India and Iran. These numbers make RAK Ceramics one of the world’s multinationals in the world manufacturing ceramic and porcelain tiles along with bathware.
RAK Ceramics manages over 8,500 employees in UAE and over 15,000 employees through its various manufacturing facilities and distributions networks in several countries through its subsidiaries in Germany, UK, Italy, Belgium, Georgia, Australia, China, India, Saudi Arabia, Sudan, Bangladesh & Iran. Presently the company exports to more than 150 countries across 5 continents, which is a testimony to its excellent reputation in the ceramic industry.
Diversifications
RAK Ceramics has joined hands with the world known Laticrete International Inc of USA to form LATICRETE RAK Co. LLC to offer extremely useful, high strength and durable tile installation products having unique properties.
RAK Ceramics has also tied-up with KLUDI, the leading German manufacturer in the European kitchen and bathroom fitting segment. KLUDIRAK offers high quality kitchen & bathroom products to reflect the current demand of a well designed timeless bathroom architecture.
Earlier RAK Ceramics have diversified into tableware range of products by launching RAK Porcelain and recently it has launched RAK Paints that should give the customers the complete option to buy related-products under one roof. The collaborating companies leverage similarities in their marketing and distribution channels to maintain a good share of the regional and international markets.
Awards and International Accreditations
RAK Ceramics is a consistent recipient of industry honours and awards, the latest being the SuperBrand status in the UAE it achieved in 2009 and 2010. In 2007, it was given an AA rating and was ranked among the top four brands in the UAE by UK-based Brand Finance Middle East. It was also acknowledged in the same year as one of the leading manufacturing companies in the country. RAK Ceramics was also recognised as Company of the Year in 2004 by the Arabian Business Awards and bestowed the MRM Business Award for Manufacturing, the highest manufacturing award of the UAE, by the Dubai Chamber of Commerce and Industry.
Dr. Khater Massaad was presented with the Visionary CEO Award during the 1st Middle East Business Leaders Summit and Awards, Dubai in 2010. RAK Ceramics was also honoured with the Best Brand Award at the same event, which recognises decades of business excellence and outstanding leadership. Recently RAK Ceramics won the Innovation Award for its revolutionary RAK Slim range of products at Kingfisher Supplier’s Award in Hong Kong.
RAK Ceramics was recently honored by the Emirates Securities and Commodities Authority (SCA) for complying with good governance and transparency according to best international practices.
RAK Ceramics is a ISO 9001 : 2008 & ISO 14001 : 2004 certified organisation that speaks for the quality management and ensuring the highest standard of quality products are maintained consistently. As part of Corporate Social Responsibilities, RAK Ceramics are constantly in quest of producing newer range of eco-friendly products and contributed to the society by embarking on eco-friendly projects and supporting social campaigns.
